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Project info

Project duration: 36 months, 1.10.2020–30.9.2023 ​

Project background and overall objective ​

Very often the internationalization and growth of businesses is limited by the lack of competent workforce. The indirect objective of the project is to respond to the above mentioned problem by training competent workforce to the needs of small and medium sized businesses on the edge of internationalization. According to research the employers seem to integrate internationalization competences with such features as empathy, resilience, capability to solve problems, self-esteem, assertiveness and trustworthiness. Internationalization competences are not seen only as language skills, cultural understanding or mobility. The training programme developed by the project produces not only traditional marketing and internationalization skills but also soft skills appreciated by the employers such as capability to solve problems, resilience and team working skills.  ​

The pedagogical context of the training programme is team learning. According to studies team learning as pedagogical solution enhances the skills and qualities needed in the future of work: communication skills, seeing tasks as projects, project management skills, flexibility and ability to cope with change.  ​

The objective of the project is to develop a flexible training programme and curriculum for business, administration, commerce and management field of upper secondary VET. In the training scheme learning at work, project learning (in cooperation with SMEs and other organisations), studying abroad, digital learning and team learning are combined. By developing this flexible training programme the project enables business, administration, commerce students to acquire competences needed when operating in international operational environments and to advance the development of their soft skills. ​

Project aims and intellectual outputs ​

Project target groups & associated partners ​

The participants of the project are VET-teachers and VET-students who need to develop their competences regarding internationalization, marketing, marketing communications, team learning and learning through projects which are offered by associated partners e.g. companies in need of refreshing their marketing plans and implementation. The above mentioned companies/organisations are associated partners.